Mike Hollan is an assistant managing editor for Medical Device and Technology and Pharmaceutical Executive, and he can be reached at mhollan@mjhlifesciences.com.
An Evolving ‘Opinion’ Landscape: New Paths—and Synergies—for Pharma KOLs & DOLs
Industry experts discuss the relationship between digital and traditional (key) opinion leaders and how companies are adjusting their strategies to harness the unique brand engagement benefits each role can provide in driving better patient outcomes.